Portfolio /TV Promotion Campaign
EJK – TV Strategy & Campaigns for Two Brands
Long-term TV planning and placement for the brands «Мечта Хозяйки» and «Я люблю готовить», including adaptation of advertising spots for the local market, media planning, regular reporting, and competitor activity analysis.
Project
EJK – TV Strategy & Campaigns for Two Brands
Categories
For EJK, we managed long-term TV campaign planning and placement for two brands: «Мечта Хозяйки» and «Я люблю готовить» developing an annual TV presence strategy for both.
We adapted advertising spots for the local market and coordinated media planning and TV placement according to the communication objectives of each brand.
Throughout the campaigns, we prepared regular reports, analyzed results, and monitored campaign performance.
At the same time, we tracked TV activity across the market and among competitors to better understand the media landscape and identify relevant opportunities for both brands.
