Mimi Winery – TV Strategy & Campaigns

For Mimi Winery, we managed long-term TV campaign planning and placement, focusing on two key communication directions: promoting Castel Mimi as a tourist destination and promoting the Animaliens wine range.

We coordinated media planning and TV campaign placement according to the brand’s communication objectives and campaign periods.

Throughout the campaigns, we prepared regular reports, analyzed results, and monitored placement performance.

At the same time, we tracked TV activity across the market and among competitors to identify relevant communication opportunities for Mimi Winery.